Lipton Ice Tea Below The Line Activation 2017

During summertime routine becomes unbearable and there’s nothing more refreshing than a break from the reality… even if that is for as long as a bottle of Lipton Green Tea lasts…

Aspiring the consumer to revitalize his body by finding his “natural self” we created a memorable experience promoting Lipton Green Tea!

Communication Objectives

Customer engagement while communicating Lipton Green emotional benefits.
Educate consumers providing information about the benefits of the product.

Lipton Ice Tea Green @ Colour Day Festival

Colour Day Festival was a great party and the best opportunity to get in touch with people of younger ages communicating the Lipton Ice Tea Green platform!

We created a huge Lipton activation that took place simultaneously in several spots within the event area. Lipton mocktails were prepared by experienced bartenders and offered, Lipton prizes were given either through instant win scratches or through the app Lipton Vibes that was designed and developed especially for the event.

Lipton Bus

We transformed, in cooperation with Athens DJ, a double decker bus into a live radio studio and into a chill out zone. The outcome? The Lipton bus was present in 21 different locations of Attica region and ultimately reached our goal contacting more than 27.000 people!

The Lipton Bus wandered around the city of Athens for about a month and offered the complete Ice Tea experience! Our team invited passers-by inside, Lipton Ice Tea Green mocktails made on the spot with recipes of our special mixologist while everyone could play on the tailor made Wheel of Fortune game to win Lipton prizes and even have a unique VR experience that made participants escape the cityscape and travel to a beauty spot with waterfalls!

At the same time the cooperation with Athens DJ radio brought together a radio show and the Lipton Bus was spreading music all over the city filling the hearts of the consumers with joy and enthusiasm!