Assemble The Avengers With Mountain Dew

Superheroes and Mountain Dew together! We love them and we wanted to share our passion unleashing the hero that exists inside of everyone!

As Mountain Dew in association with Marvel’s Avengers – Age of Ultron announced their new partnership, we were assigned by the global marketing team to bring to life Mountain Dew’s thematic campaign by designing the limited-edition packs with Avengers heroes, communicating at the same time the launch of a digital campaign that gave fans a chance to win branded merchandise!

The promotional campaign goal was to engage consumers across every touch point – from special packaging featuring Avengers characters and exciting prizes to an in-store and point of sales strong presence – so a creative toolkit was developed supporting the platform, including Key Visuals and POS solutions that could be implemented in involved markets around the world.