As Mountain Dew in association with Marvel’s Avengers – Age of Ultron announced their new partnership, we were assigned by the global marketing team to bring to life Mountain Dew’s thematic campaign by designing the limited-edition packs with Avengers heroes, communicating at the same time the launch of a digital campaign that gave fans a chance to win branded merchandise!
The promotional campaign goal was to engage consumers across every touch point – from special packaging featuring Avengers characters and exciting prizes to an in-store and point of sales strong presence – so a creative toolkit was developed supporting the platform, including Key Visuals and POS solutions that could be implemented in involved markets around the world.
